SelfBrand - The evolution. Turn yourself into an authentic brand!
Autori e curatori
Collana
Livello
Guide di autoformazione e autoaiuto
Dati
pp. 152,      1a edizione  2017   (Codice editore 1796.327)

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Codice ISBN: 9788891746696
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Codice ISBN: 9788891748645
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In breve
Seven years on from the first edition, with thousands of copies sold, SelfBrand returns in a completely revised, updated edition. A concise, accessible book, it is meant for those who view time dedicated to themselves as an investment and for those who want to avoid the most common mistakes associated with building one’s reputation and find the right tools for planning their professional future.
Presentazione del volume

This is a book for those who have decided to invest in themselves. We cannot wait for other people to confirm what our role is or what our objectives should be; we need to clarify these things for ourselves, reinforcing our brand and getting it across effectively as possible.
Seven years on from the first edition, with thousands of copies sold, SelfBrand returns in a completely revised, updated edition to help us understand:
- How we see ourselves
- How others see us
- How we present ourselves to the world
- How we can build our SelfBrand
- How we can use traditional channels (radio, TV and newspapers) and social media to put it across
- How to build and maintain a network of useful relationships
- What rules we need to follow in the different phases: startup, growth and maintenance, and the Power Selfbrand phase.
- How to defend ourselves from attacks against our brand reputation.

A concise, accessible book, it is meant for those who view time dedicated to themselves as an investment,and for those who want to avoid the most common mistakes associated with. A consultant, trainer and writer, Donatella Rampado was the first person in Italy to work with and disseminate the concept of SelfBrand. She is also the author of 5 modi efficaci per crescere. Dalla Customer Care al Customer Service (Five effective ways to grow, from customer care to customer service"), (Franco Angeli, 2011).

Indice
Introduction
What a Brand Is
(How is a brand born?; Why one should have a brand; Let's talk about brand reputation; How to measure reputation)
From the Brand to the SelfBrand
(Brand, SelfBrand, personal brand and self-marketing; What does it mean to have a personal brand?; Why companies have to use the SelfBrand too; Who needs it and who doesn't)
How to Build a SelfBrand
(Market research; Exercise; The way you communicated your brand until yesterday; Ten basic principles; Recognition or vanity?)
The SelfBrand: Why, How, Where and When
(Words that present; One-way communication; Communication through multiple senses: Preparing the media kit; The social world; Live your SelfBrand intensely)
The SelfBrand: Image and Style
(Reinforce the content with the "packaging"; Create a brand style; Quality makes the impression)
Networking: The Alias and How to Build Your Web of Contacts
(Introduction: The relationship of high quality; Target networking with SelfBrand methodology; Where to conduct networking; Communication and bon ton; How to broaden your circle of contacts; The web: To use it or not to use it; Things to know, mistakes to avoid)
Managing and Maintaining Your Brand for the Long Term
(Us and others: Interaction in becoming; Public relations; The rules to communicate with media; How to defend your SelfBrand; Things to know, mistakes to avoid)
Thanks to
References.


Corsi e seminari
Donatella Rampado è consulente, formatrice, scrittrice, esperta in marketing, comunicazione e Selfbrand. Fondatrice e Presidente di A.R.C. Consulting, società di consulenza strategica e formazione per Customer Oriented, Customer Care, Customer Service, Customer Experience, Living the Brand e SelfBrand, prima in Italia ad occuparsi di brand inteso quale valore percepito e reputazione, applicato alla persona, fondamentale per la persona e necessario alla crescita aziendale. Il successo di un’azienda può infatti essere fortemente influenzato da un singolo individuo che ne fa parte, in modo costruttivo o in modo distruttivo. Definisce quindi una metodologia “Living the Brand” (Vivere il brand aziendale).

Lavora come formatrice per enti quali Assolombarda, Assoservizi ed Ecole. I temi che quotidianamente affronta in aula e come consulente la portano a confrontarsi con tutti i settori, con imprese di ogni dimensione e con imprese e persone che vivono momenti di difficoltà e momenti di prosperità.

Per informazioni clicca qui:
www.selfbrand.it

Blog
www.donatellarampado.com

Per entrare nella rete social di Donatella Rampado:
Facebook SelfBrand
LinkedIn Donatella Rampado
Twitter @drampado





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