Consumer's attitudes, vertical differentiation, and labelling regulation in the food industry new GM-products vs. traditional regional products

Titolo Rivista ECONOMIA AGRO-ALIMENTARE
Autori/Curatori Adele Coppola, Fabio Verneau, Valeria Sodano, Maria Teresa Gorgitano
Anno di pubblicazione 2002 Fascicolo 2002/1
Lingua Inglese Numero pagine 16 P. 86-101 Dimensione file 40 KB
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Consumer's attitudes, vertical differentiation, and labelling regulation in the food industry new GM-products vs. traditional regional products (di Adele Coppola, Maria Teresa Gorgitano, Valeria Sodano, Fabio Verneau) - ABSTRACT: The paper discusses results of a simulated marked research evaluating consumer’s preferences toward GM and NGM food products in the South of Italy. Three experimental scenarios with different hypotheses of price ratio and product attributes of GM and NGM products were run. Consumers’ choices were related to information and risk attitude. We find that consumers tend to prefer NGM products to GM products, without any statistical relationship with their information level and risk attitude. When the NGM product is compared with an enhanced GM product, most consumers still prefer NGM product. GM product consumption does rather depend on consumers’ risk perception. The results demonstrate that there is room in the market for vertical differentiation policies based on the wholesomeness of traditional production methods.

Adele Coppola, Fabio Verneau, Valeria Sodano, Maria Teresa Gorgitano, Consumer's attitudes, vertical differentiation, and labelling regulation in the food industry new GM-products vs. traditional regional products in "ECONOMIA AGRO-ALIMENTARE" 1/2002, pp 86-101, DOI: