Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia

Titolo Rivista MERCATI E COMPETITIVITÀ
Autori/Curatori Alessandra Mazzei, Sonia C. Giaccone
Anno di pubblicazione 2014 Fascicolo 2014/1
Lingua Italiano Numero pagine 22 P. 103-124 Dimensione file 577 KB
DOI 10.3280/MC2014-001006
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

Questo studio indaga se e come la comunicazione interna incide sullo sviluppo dei capitali intellettuale e relazionale, risorse critiche per raggiungere posizioni competitive difendibili. In particolare esplora come i contesti delle comunità di pratica rappresentino condizioni comunicazionali adeguate a sviluppare conoscenza e relazioni. La parte empirica presenta lo studio di una comunità di pratica svolto tramite interviste e un questionario: la General Business Community di IBM Italia. I risultati dell’indagine evidenziano che le comunità di pratica riducono le barriere alla condivisione della conoscenza e valorizzano le reti di relazioni interpersonali. Ciò comporta dei benefici in termini di capitali intellettuale e relazionale e quindi di potenziale competitivo per l’impresa.;

Keywords:Comunicazione interna, capitale intellettuale, conoscenza, capitale relazionale, fiducia, comunità di pratica.

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Alessandra Mazzei, Sonia C. Giaccone, Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia in "MERCATI E COMPETITIVITÀ" 1/2014, pp 103-124, DOI: 10.3280/MC2014-001006