Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!

Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Chiara Mauri
Anno di pubblicazione 2016 Fascicolo 2016/4
Lingua Inglese Numero pagine 6 P. 7-12 Dimensione file 53 KB
DOI 10.3280/MC2016-004001
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Chiara Mauri, Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians! in "MERCATI & COMPETITIVITÀ" 4/2016, pp 7-12, DOI: 10.3280/MC2016-004001