The service innovation in healthcare network

Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Chiara Cantù, Alessandra Tzannis
Anno di pubblicazione 2016 Fascicolo 2016/4
Lingua Inglese Numero pagine 22 P. 109-130 Dimensione file 111 KB
DOI 10.3280/MC2016-004007
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Ageing population and chronic diseases are main issues for the Italian Healthcare System, requiring the development of service innovations. What are the drivers to develop service innovation in healthcare? In which way service innovation, particularly teleservices, can create value in health context? What are the key actors involved in the generation of value related to healthcare service innovation? This paper discusses the case of SPIDER@Lecco which aim is to create a rehabilitation ecosystem to offer new telemedicine services. This project turns out to be interesting for its open innovation perspective. The development of innovative healthcare services requires to overcome the technology push approach adopting a collaborative approach. The collaboration among heterogeneous actors characterized by different competences outlines the Healthcare Network.

Keywords:Service Innovation, Healthcare Network, service marketing, telemedicine, drivers of value, ARA Model

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Chiara Cantù, Alessandra Tzannis, The service innovation in healthcare network in "MERCATI & COMPETITIVITÀ" 4/2016, pp 109-130, DOI: 10.3280/MC2016-004007