"I like to think that Copan's DNA, distinguished by the constant presence of heart and head, like all DNA will remain forever."Stefania Triva

The Copan story, in its genre, is rather unique. Incepted in 1979 as a family business, in its first 40 years it grew along a path which, in reality, recounts many stories within a story. In the hope of offering food for thought for those who aim to take on entrepreneurial projects, the book expounds a different business style, which in addition to various strategies, logic, and tools which, in time, gave Copan the chance to develop and leverage on what the three leaders and many co-protagonists were able to achieve.

Mario Mazzoleni is an Associate Professor of Business Management in the Brescia University where he directs the SMAE (School of Management and Advanced Education). A teacher of Business Management and Strategy, he directed the MBA of SDA Bocconi from 1992 to 2004, and today, the Master's program in Innovation and Business Management. He has always combined academic activities with consultancy, administration of businesses and financial institutions and is a member of the R & D scientific committees called "L'impresa," and "Azienda Pubblica," and of the Confindustria Scientific Consultancy Committee for small enterprises. He has authored many publications on managerial and administration themes and is a columnist for " Il Giornale di Brescia."

Elisa Erriu Her first stint was with the newspaper, Bresciaoggi, but currently works with "Il Giornale di Brescia." She has a longstanding experience in vast editorial sectors, acting as editor for digital magazines (Isola Illyon, Manga Forever, etc.) of the literary and cinematographic genre, up to ghostwriting. After obtaining her degree in Modern Literature at the Cattolica University, she achieved a Master's Degree in Digital Transformation at Digital Universitas. Her roles as copywriter and digital artist complete her experiential profile in the world of digital and web marketing.