BOOKS BY FABIO FIGOLI

This book explores the role of generative AI—particularly text-to-image tools like Midjourney—in the early stages of the product design process. The research aims to examine how these tools can support the conceptual phase of industrial design by fostering inspiration, accelerating ideation, and enabling new forms of creative collaboration.

The book discusses how to include artificial intelligence (AI) systems in the early stages of the design process. AI could significantly impact the creative phases of the design process if applied consciously. The book treats the Human-AI collaboration as a collaboration between human agents, proposing a set of guidelines helpful to achieving an efficient partnership with the machine.