LIBRI DI SIMONE D'ALESSANDRO

Il Covid-19 ha fortemente destabilizzato la nostra natura di animali sociali. Sulle espressioni di questa poli-crisi che rivela e accentua difficoltà già esistenti, su questo tempo di sospensione carico di significati che domanda vistosi cambiamenti di passo e di senso, sono stati invitati a esprimere il proprio parere studiosi dalle competenze disciplinari diverse. Queste pagine vogliono indurre a espungere lo “scontato” dal nostro quotidiano per dar vita a nuove ricomposizioni sociali e a nuovi “possibili” nelle dimensioni individuale, sociale, politica.

To be competitive today, it is essential to create corporate/business networks, especially for those small and medium companies that do not have the capacity to internationalize their product or invest in research and development. Starting from an analysis of Italian cases, the main idea supported in this research is that a simple network of actors/ companies involved in a system of relations, is not a sufficient condition to create the premises for economic growth, competitiveness and innovation. To create a successful corporate network, it is necessary a common aim sharing, oriented to the ‘We-relation’. We-Relation is the foundation of all effective communication (Ostrow 1990), it is possible only in the face to face situation (Schutz and Luckmann 1973) and enhance the Trust between human beings (Vaitkus 1991). The essential features of We-relation can be seen in reflection, after the concrete We relation has come to on end (Schutz 1976) and it is impossible to construct the same thing on the web (Bakardjieva 2005). The research has also tried to classify the types of corporate networks that currently exist (subdivided in vertical, horizontal, transversal, informal) as well as understand how to establish relationships capable of determining positive results in terms of effectiveness and sustainability.