@article{36914, 
year={2009},
issn={2035-357X},
journal={PARADIGMI},
number={2},
volume={},
doi={10.3280/PARA2009-002007},
title={The View from Memetics},
abstract={<em>The View from Memetics</em> - This essay proposes a memetic view of translation, as an alternative and perhaps more fruitful way of conceptualizing the issues involved. After a brief introduction to memetics as a theory of cultural transfer, we outline its relation to genetics and then consider its relevance for Translation Studies. Particular attention is given to a recent article by Maria Tymoczko which challenges some of the traditional assumptions of Translation Studies. Can memetics offer a way to meet these challenges? The essay closes with an assessment of some of the criticisms that have been directed against memetics. <br/><br/>Keywords: Meme, Imitation, Cultural evolution, Transfer, Modification, Translation. <br/><br/>Parole chiave: Meme, Imitazione, Evoluzione culturale, Trasmissione, Modificazione, Traduzione.}
url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=36914},
author={Andrew Chesterman}
pages={75-88},
language={EN}}