@article{69362, 
year={2021},
issn={2239-6330},
journal={TERRITORIO},
number={96},
volume={},
doi={10.3280/TR2021-096015},
title={Redeeming the shopping center. Victor Gruen’s ideal cellular metropolis and Louvain-la-Neuve},
abstract={The ‘mall maker’ Victor Gruen is well known as the architect who played a dominant role in the design and global proliferation of the shopping mall. While many recent publications already highlighted and re-evaluated the architectural importance of Gruen’s shopping center, the urban ideal/utopian projects proposed by Gruen have not been considered in depth thus far. Gruen mixed his design principles for shopping centers with ecological interpretations, proposing the Cellular Metropolis as a new urban utopia. This paper aims to shed light on Gruen’s urban ideas, from his critical idea of the ecological-commercial realm to the study of radical commercial hybridizations, which are still relevant lessons for the design of our socio-spatial contemporary condition. In particular, the article focuses on the case study of Louvain-la-Neuve to ground such ideas into a real site.}
url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=69362},
author={Leonardo Zuccaro Marchi}
pages={159-173},
language={EN}}