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Consumi e autorappresentazioni nel Novecento: La famiglia in posa
Journal Title: MEMORIA E RICERCA  
Author/s: Daniela Calanca 
Year:  2006 Issue: 23 Language: Italian 
Pages:  11 Pg. 117-127 FullText PDF:  200 KB

The Family Pose. Consumption and self-representation in the twentieth century This article examines the relationship between Italian families and consumption in the post-war boom through the study of visual sources, particularly photography. It focuses on the social meanings and uses of photography, and on family albums as a meeting point between the history of public and private. From the 1950s Italian families used photography as a record of their increased wealth, and represented themselves as consumer families. Symbols of the economic boom are depicted: Vespas, cars, holiday destinations. Families wanted to show themselves as having overcome the age of war and misery: these images had the role of representing Italians not as they were but as they would have liked to be. Popular magazines reflected a similar use of photography, enabling Italians to forget about the hardships of wartime, and offering images of smiling actresses and frivolous lives centred around consumer goods.

Daniela Calanca, in "MEMORIA E RICERCA " 23/2006, pp. 117-127, DOI:


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