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Influenza delle caratteristiche individuali nella valutazione dell'efficacia dei messaggi persuasivi sul rischio stradale negli adolescenti
Author/s: Manuela Zambianchi 
Year:  2006 Issue: Language: Italian 
Pages:  14 Pg. 5-18 FullText PDF:  262 KB

The study analysed the importance of some individual characteristics on elaborating and evaluating the persuasive efficacy of two messages concerning risky driving among adolescents. Characteristics of the message as vividness, narrative complexity and the clarity of consequences correlate with its dissuasive efficacy. Future time perspective, past behaviours and the perception of seriousness of risky driving are the individual variables that emerge as implicated in a positive evaluation of the video messages.

Manuela Zambianchi, in "PSICOLOGIA DELLA SALUTE" 2/2006, pp. 5-18, DOI:


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