Influenza delle caratteristiche individuali nella valutazione dell'efficacia dei messaggi persuasivi sul rischio stradale negli adolescenti"

Influenza delle caratteristiche individuali nella valutazione dell'efficacia dei messaggi persuasivi sul rischio stradale negli adolescenti

Journal Title: PSICOLOGIA DELLA SALUTE

Author/s: Manuela Zambianchi

Year: 2006 Issue: 2 Language: Italian
Pages: 14 Pg. 5-18 FullText PDF: 262 KB

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The study analysed the importance of some individual characteristics on elaborating and evaluating the persuasive efficacy of two messages concerning risky driving among adolescents. Characteristics of the message as vividness, narrative complexity and the clarity of consequences correlate with its dissuasive efficacy. Future time perspective, past behaviours and the perception of seriousness of risky driving are the individual variables that emerge as implicated in a positive evaluation of the video messages.

Manuela Zambianchi, in "PSICOLOGIA DELLA SALUTE" 2/2006, pp. 5-18, DOI:

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