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The View from Memetics
Journal Title: PARADIGMI 
Author/s: Andrew Chesterman 
Year:  2009 Issue: Language: English 
Pages:  14 Pg. 75-88 FullText PDF:  72 KB
DOI:  10.3280/PARA2009-002007
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The View from Memetics - This essay proposes a memetic view of translation, as an alternative and perhaps more fruitful way of conceptualizing the issues involved. After a brief introduction to memetics as a theory of cultural transfer, we outline its relation to genetics and then consider its relevance for Translation Studies. Particular attention is given to a recent article by Maria Tymoczko which challenges some of the traditional assumptions of Translation Studies. Can memetics offer a way to meet these challenges? The essay closes with an assessment of some of the criticisms that have been directed against memetics.

Keywords: Meme, Imitation, Cultural evolution, Transfer, Modification, Translation.

Parole chiave: Meme, Imitazione, Evoluzione culturale, Trasmissione, Modificazione, Traduzione.

Andrew Chesterman, in "PARADIGMI" 2/2009, pp. 75-88, DOI:10.3280/PARA2009-002007


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