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Promoting Health in Mega Sporting Events: The Case of the 2008 Beijing Olympic Games
Journal Title: SOCIOLOGIA E POLITICHE SOCIALI 
Author/s: Anna Laura Rezende Batista 
Year:  2010 Issue: 2 Language: Italian 
Pages:  18 Pg. 73-90 FullText PDF:  295 KB
DOI:  10.3280/SP2010-002004
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Keywords: Olympic Games, Health Promotion, Sports Marketing, Social Marketing, Sponsorship.

Anna Laura Rezende Batista, Promoting Health in Mega Sporting Events: The Case of the 2008 Beijing Olympic Games in "SOCIOLOGIA E POLITICHE SOCIALI" 2/2010, pp. 73-90, DOI:10.3280/SP2010-002004

   

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