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Un quadro teorico dell'innovazione nell'ambito della psicologia del consumatore
Journal Title: RICERCHE DI PSICOLOGIA  
Author/s: E. Shiu, C. Cheng 
Year:  2011 Issue: Language: English 
Pages:  17 Pg. 281-297 FullText PDF:  142 KB
DOI:  10.3280/RIP2011-002006
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This exploratory study attempts to explore the relationships between innovation adoption and its potentially direct and indirect determinants including global innovativeness, domain specific innovativeness, creativity, and the two sets of potential determinants of creativity, i.e. modern technology hobbies and environmental variables. A series of tests have been conducted in order to lend support to our results and arguments. By integrating all the key results, we propose an expanded theoretical framework of innovation adoption including variables that hitherto have been omitted in previous studies.
Keywords: Consumer innovativeness, creativity, innovation attributes, innovation adoption, innovation.

E. Shiu, C. Cheng, Un quadro teorico dell'innovazione nell'ambito della psicologia del consumatore in "RICERCHE DI PSICOLOGIA " 2/2011, pp. 281-297, DOI:10.3280/RIP2011-002006

   

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