The research has been conducted in the Marches according to the theoretical perspective of local development, aiming at identifying the determinants of the geographical roots of countryside tourism (CT) enterprises as well as the use of web communication tools. The work defines the category of CT and determines its territorial characteristics, and attitude for the use of web-tools, pursuing the goal to verify whether the characteristics of the Local Labour Systems (LLSs) do influence the density of CT and the attitude toward information-communication of enterprises. Even in the exploratory nature of the research, the quantitative analysis allows us to state that conditions favorable to the development of CT are located where the conventional tourism supply is stronger and - in the case study region - in inner areas, well endowed with attractive scenery, wine-gastronomy and cultural assets. Use of online communication is more diffused in more developed LLSs, although this tendency is influenced by different variables than those that favor the CT territorial rootedness, being most likely influenced by idiosyncratic factors.
Keywords: Tourism Countryside, Marches, Territorial Characteristics, Online Communication