The aim of this paper is to present the case of a mid-firm (Solari di Udine) that is a world leader in the public information market. The firm has been able to cope with the crisis that began in 2008 with no negative repercussions thanks to a strategic and organizational change that started at the beginning of the decade. More specifically, Solari has focused on a business area (the so called systems) where a well-developed capacity of innovation and a strong ability to meet highly customized demands are the main critical success factors. The focus on customized systems has also generated important consequences with regard to the geographical configuration of the firm’s supply chain.
Keywords: Product innovation, customized products, post-sales services, local and global suppliers, strategic alignment.