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Objectification through advertisements: the influence of mass media on mood and selfesteem
Author/s: Chiara Rollero 
Year:  2013 Issue: Language: Italian 
Pages:  8 Pg. 65-72 FullText PDF:  47 KB
DOI:  10.3280/PSC2013-002008
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Objectification is a specific form of dehumanization and implies that an individual is considered as an object, a body, and not as a person. Literature has largely shown that mass media play a key role in fostering objectification processes. Present study aimed at investigating the effects of exposure to objectifying advertisements, considering any effect on mood and self-esteem. 154 University students (53.2% males) participated in the study. Results showed that objectification decreases positive mood, especially when people are exposed to a same-sex model. Moreover, female objectification increases men’s social selfesteem. Implications are discussed.
Keywords: Objectification, advertisements, mood, self-esteem

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Chiara Rollero, Objectification through advertisements: the influence of mass media on mood and selfesteem in "PSICOLOGIA DI COMUNITA’" 2/2013, pp. 65-72, DOI:10.3280/PSC2013-002008


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