Objectification is a specific form of dehumanization and implies that an individual is considered as an object, a body, and not as a person. Literature has largely shown that mass media play a key role in fostering objectification processes. Present study aimed at investigating the effects of exposure to objectifying advertisements, considering any effect on mood and self-esteem. 154 University students (53.2% males) participated in the study. Results showed that objectification decreases positive mood, especially when people are exposed to a same-sex model. Moreover, female objectification increases men’s social selfesteem. Implications are discussed.
Keywords: Objectification, advertisements, mood, self-esteem