Technological innovation, medical progress, demographic change, increased chronicity and new health risks are some factors that need and require a change towards new models of health care. The contribution is intended to describe a project defined as "socially innovative", which relates to Cognitive Rehabilitation, an initiative to support families and patients with memory problems and Alzheimer's Neuro center of the Mediterranean Pozzilli, Isernia. The specialists of the health facility Molise triggered several editions of the "Cognitive Rehabilitation in patients with memory disorders and Group Psychotherapy for family" for those who live this experience in the first person and for those who are next as a caregiver or simply as members of the family. The analysis of this best practice has been investigated from the methodological point of view through a survey of qualitative in-depth interviews with patients and family members involved in this project, in order to highlight how this initiative has brought an innovation and a positive change, oriented towards new models of health care.
Keywords: Health, social innovation, dementia.