After a long time during which the public discussion on it was socially banned, the issue of cancer finally found some places for its social representation. Such a space was initially opened up by some celebrities. The so-called pathographies were in the beginning mostly diary-shaped, while they developed later in multiple expression forms, ranging from videos on YouTube to blogs. This article will especially examine these latter expressions, studying their functions and the discursive repertoires that they adopt and they reproduce in a reflexive manner. In this sense, humour and positive thinking will be considered as major analytical keys for the comprehension of the grammar of these textual forms. Specifically, thanks to the analysis patterns utilised in previous researches, the narrative styles of some Italian cancer blogs, that became quite popular in the media, will be analysed.
Keywords: Pathography, cancer blogger, pensiero positivo, blogterapia, diari di malattia, narrazione mediatiche