This essay offers a theoretical debate upon the change in the health-care systems, due to the technologic massive invasion that has been increasing since the last decade, and that places such a paramount welfare’s pillar into a wider social phenomenon which is described as web society. The abovementioned technological development could push citizens towards two diametrically opposite patterns: either an increment of medicalization, or a development of self-care. Currently, it seems that the discriminant point would not be the technological tool itself, but an undergoing understanding related to health commodification, both theoretically speaking and concretely implemented by several stakeholders of the health-care universe. However further research for better comprehension of the matter will be necessary.
Keywords: Sanità, e-health, società digitale, empowerment, autocura, medicalizzazione