"Made in Italy" e design. Costruire il brand moda
Titolo Rivista MEMORIA E RICERCA
Autori/Curatori Marco Turinetto
Anno di pubblicazione 2015 Fascicolo 2015/50 Lingua Italiano
Numero pagine 14 P. 67-80 Dimensione file 95 KB
DOI 10.3280/MER2015-050005
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più
clicca qui
Qui sotto puoi vedere in anteprima la prima pagina di questo articolo.
Se questo articolo ti interessa, lo puoi acquistare (e scaricare in formato pdf) seguendo le facili indicazioni per acquistare il download credit. Acquista Download Credits per scaricare questo Articolo in formato PDF
FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche
The article discusses the role of design in the fashion world and its growing importance in the creation of value and identity for the different brands. The phenomenon of production relocation, especially in Asian countries, is in fact at variance with the presence of traditions, culture and services, which now constitute the linchpin in the creation of luxury brands, which remain firmly in Italy. It can be said that, beyond individual brands, a "product of Italy" has been created, so we can perhaps refer more correctly to an all-embracing "From Italy" designation, rather than using the more dated and restrictive "Made in Italy". The article emphasizes the historical evolution of design and its role in the process of differentiation of the brands in a competitive market. In this regard, it is important to stress the design concept widespread in Italy, that is, as an activity of synthesis that includes the actual design but also the evaluation of the technical and economic aspects of the project as a whole, as opposed to the more simplified form of "styling" in other international contexts, which instead is only restricted to design and applied art. The combination of design and fashion therefore appears essential to explain the international success of some of the most famous Italian brands.;
Keywords:Design, brand, Made in Italy, styling, fashion, aesthetics
Marco Turinetto, "Made in Italy" e design. Costruire il brand moda in "MEMORIA E RICERCA " 50/2015, pp 67-80, DOI: 10.3280/MER2015-050005