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Lo studio dell’opinione pubblica al tempo dei big data. Una sfida per la ricerca sociale
Autori/Curatori: Fabrizio Martire, Maria Concetta Pitrone 
Anno di pubblicazione:  2016 Fascicolo: 109 Lingua: Italiano 
Numero pagine:  14 P. 102-115 Dimensione file:  69 KB
DOI:  10.3280/SR2016-109009
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According to many scholars, social networks provide an unobtrusive vision of public opinion. This in turn allows to overcome the problem of social desirability, typical of public opinion studies through survey questionnaires. Drawing on the media studies tradition devoted to the analysis of the ways in which people use the Internet, the authors argue that the statements posted on a social network, just like the answers to a questionnaire, can be the result of a subtle strategy of control of the self-image. Rather than being solved, the problem of social desirability thereby presents itself again, in renewed forms.

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Fabrizio Martire, Maria Concetta Pitrone, in "SOCIOLOGIA E RICERCA SOCIALE " 109/2016, pp. 102-115, DOI:10.3280/SR2016-109009


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