The article intends to draw a topology of creativity focusing on its situated aspects: how does creativity act in practice? How does being creative make sense within the creative industry? The basic insight is that the creative process has an autonomous position respect invention and innovation and that creativity 1) stems from recombining, assembling and enacting networks, narratives and technologies and 2) consists in creating new knowledge and new systems of social relations. Such a multidimensional approach aims to grasp the complexity of creative work, following the way through which ideas are generated, inscribed in objects and embedded in actions that in turn produce new ideas.
Keywords: Creativity, topology, start-up, governance.