From the last years of twentieth century, business design has become a widely discussed concept. This couple of words is used, generally, to characterize the growing contamination of managerial cultures with design culture an to outline how design thinking can strengthen those who lead innovative companies. Generally, business design is characterized for its way of approaching the market (from products to communication and customer experience): it can be interesting, therefore, asking if a business designer has, or should have, a new approach to organization. This is what I do in this paper, discussing how business designers manage complex cooperative networks within their companies. I will claim that complex cooperative networks are becoming, today, the texture of innovative organizations and that, therefore, business designer is merging as the key figure of modern organizations.
Keywords: Business designer, collaborative networks, complexity