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Scratch cards and slot machine. An exploratory study on women and consumption profiles
Author/s: Roberta Biolcati, Alessio Plona 
Year:  2017 Issue: Language: Italian 
Pages:  17 Pg. 143-159 FullText PDF:  226 KB
DOI:  10.3280/PDS2017-002007
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Traditionally, the literature has considered the gambling as a male prerogative. The current reality shows a participatory increase of gambling in women. In addition, democratic, traditional and low threshold games that, by their nature, seem mostly targeted on non-traditional gamers such as women, has been less investigated. This study aims to explore characteristics, motivations, gaming behaviours and satisfaction levels in the main areas of life in the female gender, specifically referred to games that the limited literature has shown as more participated by women, namely lotteries (instant lotteries, numerical games with national totalizer, lotto, traditional lotteries) and slot machines. Two questionnaires constructed ad hoc have been administered to 87 women after that they have gambled on lotteries or slot machines in bar/tobacco shops. The results, according with the literature, highlight two profiles of gamblers: women who play hard games (slot machines, video lotteries, instant lotteries) and players of soft games (lotto, numerical games with national totalizer, traditional lotteries) with different socio-demographic characteristics and consumption profiles and different levels of dissatisfaction in their lives.
Keywords: Gambling, feminization of gambling, consumption profiles, lotteries, slot machines.

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Roberta Biolcati, Alessio Plona, Scratch cards and slot machine. An exploratory study on women and consumption profiles in "PSICOLOGIA DELLA SALUTE" 2/2017, pp. 143-159, DOI:10.3280/PDS2017-002007


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