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Neuroscience within companies: Case studies
Author/s: Maria Emanuela Salati, Attilio Leoni 
Year:  2017 Issue: Language: Italian 
Pages:  12 Pg. 325-336 FullText PDF:  291 KB
DOI:  10.3280/RIP2017-003004
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It is possible to understand many crucial processes within organizations such as change planning and management, training, decision making and leadership thanks to organisational neuroscience. For example, poorly managed change can result in alarm messages within in our brains. Managers must be aware of how their words, emotions and conduct have a significant impact on team mood and results. Another fastgrowing area of research is neuromarketing thanks to company investments. This article discusses a success story: a company that, faced with the need to change its selling proposition, uses neurometric techniques to analyse the sales force’s possible resistance and then acts accordingly. Training can even significantly improve company efficiency thanks to neuroscience. This article discusses some experiments carried out by the training Department of a large public transport company.
Keywords: Organizational neuroscience, change management, training, leadership.

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Maria Emanuela Salati, Attilio Leoni, Neuroscience within companies: Case studies in "RICERCHE DI PSICOLOGIA " 3/2017, pp. 325-336, DOI:10.3280/RIP2017-003004


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