This note is devoted to the important book L’impresa irresponsabile by Luciano Gallino. The Author constructs here a model, or ideal type of firm emerging in financial capitalism. Typical strategies and interactions of owners of different types and managers to achieve maximisation of stock market value are considered. This ideal type is compared with the model of responsible firm traceable in a previous book about Olivetti, in the moment of maximum expansion of the firm.
Keywords: Corporate social responsability, financial capitalism, responsable corporation, Olivetti.