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L’effetto dell’inquinamento acustico sulla distanza percepita dei punti vendita
Titolo Rivista: ESPERIENZE D'IMPRESA 
Autori/Curatori: Cristian Rizzo, Matteo Di Giuseppe, Domenico Moramarco, Simone Pizzi, Myriam Portaluri, Gianluigi Guido 
Anno di pubblicazione:  2016 Fascicolo: Lingua: Italiano 
Numero pagine:  15 P. 65-79 Dimensione file:  171 KB
DOI:  10.3280/EI2016-001004
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Il presente lavoro esamina il concetto della distanza percepita dai consumatori in relazione alla posizione dei punti vendita ("distanza psichica") e la sua relazione con l’inquinamento acustico nei tragitti da effettuare per fare la spesa. Dai risultati di uno studio condotto in una media città italiana, mediante l’utilizzo della tecnica del Multi Dimensional Scaling (MDS), è emerso come i consumatori tendano a sovrastimare le distanze fisiche tra i punti vendita, soprattutto quando sottoposti a rumori che riproducono l’inquinamento acustico urbano. Sulla base di tali evidenze, il presente lavoro identifica le implicazioni teoriche e di marketing relative alla percezione falsata delle distanze dei negozi siti presso centri commerciali e propone delle indicazioni per la futura ricerca.


Keywords: Distanza psichica, inquinamento acustico, centri commerciali,

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Cristian Rizzo, Matteo Di Giuseppe, Domenico Moramarco, Simone Pizzi, Myriam Portaluri, Gianluigi Guido, in "ESPERIENZE D'IMPRESA" 1/2016, pp. 65-79, DOI:10.3280/EI2016-001004

   

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