With the introduction of market-inspired principles in the Italian national healthcare system, health professionals’ management training has become crucial. This paper aims at investigating perceptions and attitudes of medical doctors involved in health management courses. In partic-ular, the results of two different researches are presented. The first is a quantitative study aimed to shed light on learners’ perceptions towards the Italian management training system. The second, drawing on a non-participant observation of learning processes, aims to deepen reactions to the course contents and the dynamics involving professional identity. Data show an adaptation of professionals to organizational-management tools and that a hybrid profes-sionalism is gradually deploying
Keywords: Formazione manageriale; principi manageriali; managerialismo; professionalismo medico; ibridazione; ruoli direzionali.