Research documented here focuses on the urban regeneration of historical contexts, defining a specific intervention strategy for the historical center of Cosenza (Italy) through the multisectoral and inclusive approach used by the Natural Shopping Center (ccn). The main research aim was to (re)-define the aspects related to the organisational, operational and management methods of a ccn, following literature analysis and the study of best practices. Through the application case, a series of objectives have been defined, including the enhancement of tourism and craft sector and the redevelopment of urban furniture. This underlines the need to use innovative planning tools, which have to be able to develop concrete and integrated initiatives and be aimed at improving the well-being of different users.
Keywords: Urban regeneration; historical center; natural shopping center