It is currently believed that addiction is a complex behavioral disorder that is influenced by biological, psychological, sociological factors, and that, as such, must be seen from a biopsychosocial perspective. The authors believe that there may be two main "magnets" that first stimulate and then stabilize addiction, fa-voring its relapse: the attempt to carry out a self-therapy of one’s affective dysregulation (alexithymia) and the activation of the memory of pleasure. After presenting a brief review on the use of hypnosis in the treatment of addictive dis-orders, the authors expose their own technique, Reverse Systematic Desensitiza-tion, illustrating it through a clinical case. The effectiveness of the technique in re-ducing the thought of the substance, therefore craving and relapse, is associated with an increased rate of maintained successful treatment.
Keywords: Drug addiction, gambling, hypnosis, alexithymia, memory, systematic desensitization.