Crowdfunding as social innovation practice: Experiences in Italy

Titolo Rivista RIVISTA DI STUDI SULLA SOSTENIBILITA'
Autori/Curatori Angela Mariani, Simona Monteleone, Donatella Privitera
Anno di pubblicazione 2017 Fascicolo 2017/2 Lingua Inglese
Numero pagine 16 P. 67-82 Dimensione file 247 KB
DOI 10.3280/RISS2017-002006
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The field of social innovation is broad and, among the several examples, crowdfunding is a promising new financing model that could enhance a society’s ability to find solutions to ensure a socially and environmental sustainable growth. The aim of this paper is to deepen the analysis using as case studies the experience of two recently launched crowdfunding platforms specialized in territorial and social-oriented projects in Southern Italy - Meridonare and Laboriusa. In order to outline funders’ profile and motivations, an online survey was conducted among those who backed projects. Our results show that the opportunity to participate with limited monetary amounts may allow individuals, involved in social and cultural issues, to contribute to projects that can improve their own local community.

L’ambito dell’innovazione sociale è ampio e, tra i vari esempi, il crowdfunding è un promettente modello di finanziamento che potrebbe migliorare la capacità della società di trovare soluzioni per garantire una crescita sociale ed ambientale sostenibile. Lo scopo di questo lavoro è quello di approfondire l’analisi utilizzando come case-study l’esperienza di due piattaforme di crowdfunding, specializzate in progetti territoriali e sociali, recentemente lanciate in Italia meridionale - Meridonale e Laboriusa. Per descrivere il profilo e le motivazioni dei finanziatori, è stato condotto un sondaggio online tra coloro che hanno sostenuto progetti. I nostri risultati mostrano che l’opportunità di partecipare con un ammontare monetario limitato può consentire a singoli individui, coinvolti in questioni sociali e culturali, di contribuire a progetti che possano migliorare la propria comunità locale.

Keywords:Innovazioni sociali, Crowdfunding, piattaforme di Crowdfunding, strumenti finanziari, sostenibilità sociale, comunità locali.

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Angela Mariani, Simona Monteleone, Donatella Privitera, Crowdfunding as social innovation practice: Experiences in Italy in "RIVISTA DI STUDI SULLA SOSTENIBILITA'" 2/2017, pp 67-82, DOI: 10.3280/RISS2017-002006