Showing off your best assets: Rethinking commodification in the online creator economy

Titolo Rivista SOCIOLOGIA DEL LAVORO
Autori/Curatori Kylie Jarrett
Anno di pubblicazione 2022 Fascicolo 2022/163 Lingua Inglese
Numero pagine 20 P. 90-109 Dimensione file 232 KB
DOI 10.3280/SL2022-163005
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

This theoretical paper critically explores digital labour in the online creator econo-my using OnlyFans sex workers as its core example. It critiques the description of the exploitation of self and embodiment in this work as a process of commodifica-tion. By reframing this activity in terms of human capital appreciation and by contrasting the specific economic logic of commodities and assets, it proposes in-stead the framework of assetisation to explain the economics of labour in this sec-tor. It then places online creator labour in a wider economic context to explore the greater utility of this move away from understanding such work as commodifica-tion.

Questo contributo teorico esplora in modo critico il lavoro digitale nell’economia dei creatori online utilizzando le prostitute di OnlyFans come sue riferimento principale. Esso critica la descrizione dello sfruttamento del sé e della personificazione in questo lavoro come processo di mercificazione. Riformulando quest’attività in termini di rivalutazione del capitale umano e contrastando la logica economica specifica delle merci e degli asset, l’articolo propone invece il quadro dell’assetizzazione per spiegare l’economia del lavoro in questo settore. Quindi, colloca il lavoro dei creatori online in un più ampio contesto economico al fine di esplorare l’utilità che deriva dall’allontanamento concettuale di questo tipo di lavoro dall’analisi dei fenomeni di mercificazione.

Keywords:cultura creatrice, marxismo, economia, lavoro digitale

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Kylie Jarrett, Showing off your best assets: Rethinking commodification in the online creator economy in "SOCIOLOGIA DEL LAVORO " 163/2022, pp 90-109, DOI: 10.3280/SL2022-163005