@article{37327, 
year={2009},
issn={1972-4861},
journal={MERCATI E COMPETITIVITÀ},
number={3},
volume={},
doi={10.3280/MC2009-003003},
title={L'influenza della politica assortimentale sul comportamento d'acquisto nel settore grocery},
abstract={<em>The paper analyzes assortment influence on consumers grocery purchasing behaviour</em> - The author aims to understand its role in channel and retail choice, consumers interest for diversification into products categories handled by specialist shops, the factors influencing a clear reading of the assortment, the relationship between brand and store loyalty. The objectives are attained through a survey involving loyal customers of a retailer, leader in the Italian supermarket and hypermarket market. As a result, marketing considerations and guidelines aimed at maximizing the effectiveness of the assortment policy have been outlined. <br/><br/>Keywords: assortment, purchasing behaviour, grocery, store loyalty, brand loyalty  <br/><br/>Parole chiave: assortimento, comportamento d’acquisto, beni di largo consumo, fedeltà alla marca, fedeltà al punto vendita}
url={http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=37327},
author={Beatrice Luceri}
pages={33-52},
language={IT}}