TY - JOUR PY - 2016 SN - 1972-5027 T1 - L’utilizzo delle Evocazioni gerarchizzate nella SWOT analysis. Una proposta di metodo misto per la valutazione degli interventi educativi JO - RIV Rassegna Italiana di Valutazione DA - 9/15/2017 12:00:00 AM DO - 10.3280/RIV2016-066006 UR - http://www.francoangeli.it/Riviste/Scheda_rivista.aspx?idArticolo=60053 AU - Fasanelli, Roberto AU - Galli, Ida AU - Tuselli, Alessia SP - 76 EP - 102 IS - 66 VL - XX LA - IT AB - The overall objective of this study is to improve the usability of the SWOT analysis. The ultimate goal is to create a procedure that can overcome its limitations by integrating it with the Hierarchised evocations technique. Specifically, respondents will be asked to express themselves in three different steps: 1. freely associating five words to each of the factors (strengths, weaknesses, opportunities, threats) 2. verbally justifying the choice of each of the evoked terms; 3. classifying them according to the importance attributed. The output is a body of items treatable qualitatively and two quantitative indicators for each associated element: its frequency of appearance and the score of importance accorded to it. The intersection of these criteria, by using a similarity analysis and cognitive salience index, will identify weight, role and interdependence in respondents cognitions about each SWOT’s factor. PB - FrancoAngeli ER -