A new industrial revolution is making its influence felt this time in the works of the spirit and all relationships between human beings. This information revolution comes complete with thinking geared toward liberalising forms of exchange, of the internationalisation of organisations and of the globalisation of means of regulation. The question that now arises is this: are those of Europe’s creative values that are now threatened by the global cultural industries and the leisure multinationals sufficiently durable and capable of further development? Steps must be taken to avoid Europe’s slipping into a long qualitative decline. The cultural exception may be one answer to the surge of merchandise distributed by the video or computer supermarkets, products that have no cultural intentions, but are sold en masse on a market that has never been more anonymous. Quotas and grants are the weapons used for defence by the cultural front in a society that refuses the free market system, but on condition that whatever is done behind such protective barriers never turns its back on the future and includes cultural policies that tend to essentials.