The percentage of food consumption on the total consumption is decreasing, while on the contrary the percentage that interest the extrahome food consumption is increasing; the judgement of consumers about goods and services of restoration is going to become more and more important, but this judgement is not known verywell. Trough an inquire between tourist, frequenting some quality restaurant of Riccione, are defined some parameters, using ordinal judgement about the restaurant, the menu, the dishes and the service. The analysis of consumers’ judgement take to a clusterization of consumers interwieved in six principal groups.