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Le mutazioni della scrittura nella serialità televisiva
Author/s: Sergio Brancato 
Year:  2004 Issue: 35-36 Language: Italian 
Pages:  6 FullText PDF:  26 KB

The essay shows the techno-cultural transformations that have characterized the late beginning of the long seriality in the Italian TV fiction, starting from the crucial event of the broadcasting of the first Italian soap opera, Un posto al sole. The coming of industrial standards of writing in Italy marks a new stage of mass communications. In this new phase on one hand the writers must reconvert their competences to the need of the production cycle, on the other hand they are tending to retreat into their traditional prerogatives. Within a quickly changing horizons of media, the challenge of seriality is one of the critical matters in the sociological debate on the nature of mass culture, a debate which links the various themes of the contemporary communication (from the transformation in the intellectual roles to the matter of TV quality in the intricate and crucial plot of the identity process.

Sergio Brancato, in "SOCIOLOGIA DELLA COMUNICAZIONE " 35-36/2004, pp. , DOI:


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