Click here to download

Le forme della seduzione. Modelli comunicativi nelle pubblicità di abbigliamento femminile
Author/s: Germana Galoforo 
Year:  2004 Issue: 93 Language: Italian 
Pages:  10 FullText PDF:  26 KB

Forms of seduction. Communicative models in female garments ads The vogue is imitation and differentiation even in the style of communication. The vogue advertising is without headline and bodycopy in order to free the interpretative cooperation of the reader. But some critic says that without any conceptualization and following only the evocative power of the image the communication is not impressive and unable to be reminded. The IULM research in late spring 2002 showed that the scenario is implausible because all the emphasis is focused on the garment as pure expression.

Germana Galoforo, in "SOCIOLOGIA DEL LAVORO " 93/2004, pp. , DOI:


FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content