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Lo standard package contemporaneo: una ricerca esplorativa
Author/s: Ariela Mortara 
Year:  2004 Issue: 93 Language: Italian 
Pages:  9 FullText PDF:  26 KB

Contemporary standard package: an explorative research The research wants to know if the Riesman’s standard package concept is still true and working in the third millennium society. The normal individual life has been divided, in order to comprehend which goods they need or wish in different ages. The house as a larger and protective representation of the individual ego has been the place where the new standard package still works even in an hyper segmented society.

Ariela Mortara, in "SOCIOLOGIA DEL LAVORO " 93/2004, pp. , DOI:


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