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Cina e Italia: considerazioni sulla nuova cultura della moda
Author/s: Simona Segre 
Year:  2004 Issue: 93 Language: Italian 
Pages:  10 FullText PDF:  28 KB

China and Italy: reflexions on the new fashion’s culture A recently consumer research in China on the field of textile and garment shows some new element in the global fashion’s culture. China is non more a simple producer of Italian collections, nor a simple and enormous new market open and eager of italians products. China introduces a specific cultural attitude to copy or imitate. This evolve the relationship among China and Italy towards a total contamination where the original brand must compete with a partial or a good brand imitation; naturally of the same quality.

Simona Segre, in "SOCIOLOGIA DEL LAVORO " 93/2004, pp. , DOI:


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