Today’s economy has become an economy of symbolic or, in other words, of symbolic goods, of experiences, a feeling economy, or a fiction economy. The consequence of this circumstance is that new and tighter connections between economy and culture, as well as between management and human sciences, have emerged. But today’s economy is not only an advanced or creative sector of economy or human sciences; a sector that study new symbolic consumer behaviours. Its development determines a change in the nature itself of what is called symbolic. People treats it in a neutral, operative, and technical way: they are not sufficiently conscious of it, with the result that there are dangers they
ignore. The scope of the paper is to provide a critical reflection on such a change.