Clicca qui per scaricare

La mediazione mediatica
Titolo Rivista: SOCIOLOGIA DEL LAVORO  
Autori/Curatori: Mauro Ferraresi 
Anno di pubblicazione:  2005 Fascicolo: 99 Lingua: Italiano 
Numero pagine:  16 Dimensione file:  44 KB

The theme of this essay is the transformation of value produced by media processes in contemporary society. Media produce indeed a mediation and therefore a transformation in the processes of valorisation. Products, goods, merchandise, and services are converted into brands. As a result, the accumulation of valorisation of products is not only given by the amount of time spent to produce it; but to the time of exposure to brands, or rather to the advertising of brands to which individuals are exposed. The more time they are exposed to advertising (in all its forms), the more value is acquired by brands.


Mauro Ferraresi, in "SOCIOLOGIA DEL LAVORO " 99/2005, pp. , DOI:

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche