The processes of change towards immaterial aspects plays an important role in contemporary society. This is particularly clear if we think of the evolution undergone, in the latest years, by cultural models that influence the image and social use of the body. The human body, in fact, has traditionally been considered as the most physical and concrete object that individuals had at their disposal; but, in the current era, it tends to become increasingly intangible as well. Such phenomenon is taking place as a consequence of a process called spectacularisation faced by western societies from the Eighteen century onwards. What we will try to demonstrate, therefore, is how the current cultural models of the body have their origins in such process.