The Spirit of the City seems more and more concentrated in commercial areas, where retail and entertainment are overlapping. In this paper, City and Consumption are respectively related to Agorà and Marketplace, and they are presented as deeply connected. However, this trend is neither unidirectional nor recent; Agorà and Marketplace are key-elements of Western city. In the Greek polis, Agorà was the public space, and a place of symbolic exchange; on the other hand, Marketplace was the space of economic exchange. These spaces always cohabited in the city, with many difficulties and reciprocal influence. While first shopping malls were connected to a kind of city considered a Simulacrum for suburban population, today, the shopping malls visitor is attracted by a huge variety of urban experiences: so, he can find the City of Modernity, the City of Leisure, the City of Socialization, the Dream City, the Exotic City, and many others.