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La creatività del consumatore
Author/s: Giampaolo Fabris 
Year:  2008 Issue: 108 Language: Italian 
Pages:  5 Pg. 21-25 FullText PDF:  46 KB

Thanks to the Internet, the consumer is now becoming increasingly more creative. This happens because there is a democratisation pf the means of the production, so that the distance between producer and consumer is increasingly narrowing. Wikipedia, is an example of this process of collecting and sharing knowledge. The same process is shown for goods and services for which the motivation to participate in the creation of an effect depends on the relationship with the brand or with the need to increase satisfaction obtained by it’s potential use.

Giampaolo Fabris, in "SOCIOLOGIA DEL LAVORO " 108/2008, pp. 21-25, DOI:


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