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Web, marketing, vita 2.0: dal marketing ai marketing, dal consumatore al co-consumatore
Titolo Rivista: SOCIOLOGIA DEL LAVORO  
Autori/Curatori: Piergiorgio Degli Esposti 
Anno di pubblicazione:  2007 Fascicolo: 108 Lingua: Italiano 
Numero pagine:  15 Dimensione file:  78 KB

Web marketing (by Piergiorgio Degli Esposti) - ABSTRACT: Second Life This paper aims to analyses how the changes of the fundamental dimensions, existence, space and time effect consumer behavior, as a consequence of the digitalization of life. The role of the consumer has dramatically changed within the process of consumption, by dramatically changing the role of the consumer. Changing it from target to actor, an actor with the capacity to react consciously to the stimuli offered by the system of production. Hence the opportunity arises, to reconsider the role of the consumer from its rational capability. Defining an anthropological evolution of the subject, a subject who is more consciously involved within the production process.


Piergiorgio Degli Esposti, in "SOCIOLOGIA DEL LAVORO " 108/2007, pp. , DOI:

   

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