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Web, marketing, vita 2.0: dal marketing ai marketing, dal consumatore al co-consumatore
Author/s: Piergiorgio Degli Esposti 
Year:  2007 Issue: 108 Language: Italian 
Pages:  15 FullText PDF:  78 KB

Web marketing (by Piergiorgio Degli Esposti) - ABSTRACT: Second Life This paper aims to analyses how the changes of the fundamental dimensions, existence, space and time effect consumer behavior, as a consequence of the digitalization of life. The role of the consumer has dramatically changed within the process of consumption, by dramatically changing the role of the consumer. Changing it from target to actor, an actor with the capacity to react consciously to the stimuli offered by the system of production. Hence the opportunity arises, to reconsider the role of the consumer from its rational capability. Defining an anthropological evolution of the subject, a subject who is more consciously involved within the production process.

Piergiorgio Degli Esposti, in "SOCIOLOGIA DEL LAVORO " 108/2007, pp. , DOI:


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